Arjo Wiggins Creative Papers asked Teikna design to create a promotional piece to highlights the performance of Inuit paper a uncoated very smooth stock. Particularly they were interested in addressing the creative and fashion industries, a particularly strong market in Italy
Taking inspiration from its name and all things Arctic, Teikna Design proceeded to create a book that made ample use of idiomatic phrases that include words like "white" "snow" "ice" etc. As well as visual references to the Arctic and the color white. A special effort was made also to find a tie between the color white and popular catch phrases and titles from the fashion world.
The local creative community - who are the designated public for this piece - were successfully engaged. Many inquiries about the stock and the techniques followed. Even some end users clients noticed this piece and sent emails to find out more about it and get more copies to keep