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Medivet was founded in 1986 with the vision to raise standards of veterinary care. At the heart of this is the brand’s unique centre and spoke model. A network of local practices with access to state-of-the-art treatment centres, offering exceptional care 24 hours a day, 365 days a year. Since then, Medivet has consistently raised the bar, growing to more than 250 practices across the UK. With plans for further expansion, the brief was to evolve Medivet’s visual identity to create a distinct and consistent brand that captured Medivet’s expertise and care in a way that spoke to new and existing customers across the UK.
The design solution was to create a suite of unmistakable assets that deliver a modern, premium experience and illustrate the truly caring nature that Medivet is known for.The M icon was evolved and given meaning to create an unmistakable veterinary marque. By adding a nose, the M thoughtfully houses a pet within the negative space. The icon is supported by a cleaner, more modern wordmark locked up with the line ‘Always There’. All in a clinical yet caring colour palette of blue and white, balanced with a soft red. A family of bespoke pet illustrations was created to bring warmth and playfulness to the Medivet world. They use the Medivet colours and borrow the nose detail from the marque. They are used to communicate veterinary services and medical procedures with wit and charm.
The overall visual identity system is reflective of the exceptional care Medivet provides to every pet and their owners.