For this project, we need to re-brand a corporate identity. I chose the Animal Medical Center which located at 510 East 62nd Street at New York City. It is dedicated to providing compassionate and collaborative care to animals and to leading the advancement of veterinary medicine through innovative clinical research and education.
By using the elements of the doctor’s stethoscope, I have connected the letter A and letter C. The letter M was shaped into the animal’s ears. I added eyes and mouth to make the animal more realistic. I tried different colored version and decided to use the blue and green one as the final result for this project.
This logo successfully expresses the essence of an animal hospital with the overall cute style. The logo has been well received by its audience!