Students are assigned a client rebrand. The Walrus & The Carpenter is a restaurant in Seattle Wa. The restaurant is a "fun, lively, and approachable oyster bar in their back yard — a neighborhood place where the very best in food and drink would be served in a cozy, welcoming setting..."
Students research their assigned client, review the existing brand, execute a marketing analysis/brand strategy, create mood boards, execute thumbs, roughs, and tight pencils. Collateral, signage, and brand boards are executed for the final presentation.