To create a fun Halloween campaign for Atomic Candy, a quirky boutique candy shop in the historic town square in Denton, TX.
The focus was on highlighting the massive variety of different candies that were for sale from all different generations. As well as how those candies reflect the individual that buys and treats them. The fact of the matter is that kids remember which houses give out great candy. They tell their friends, they judge for years, and reputations are made on October 31st. So the main idea that "You Are What You Treat" is not only catchy but stands true year after year.
The result is a colorful and fun visual that not only shows the delicious variety of candy but is a call to action that oozes Halloween spirit.