The annual Seattle International Film Festival champions the power of sharing original stories with diverse perspectives and rich emotional journey and is today one of the most highly regarded film festivals in the world yet still retains local Pacific Northwest flavor.
Longstanding audiences prize SIFF as a unique Seattle experience and are passionate about immersing themselves in an abundance of films. New audiences want to dip their toes into this vibrant, urban cultural experience and community.
For 18 years, WONGDOODY has developed the festival campaign - including a visual identify toolkit, poster, video trailer, and bumpers - that deliver on SIFF’s mission to host complex conversations and gather the community around great film.
The trailer is broadcast on Seattle television channels in March, leading up to and through the Spring festival (April 14-24, 2022), shown in theaters before each film during the festival and shared on YouTube and other online platforms to promote engagement.