The Tampa Bay Lightning had just won the most difficult trophy in all of sports, the Stanley Cup, and our objective was to call attention to the fact that while the team did contain stars, it took the efforts of the entire team to win the championship.
Approach
Our goal was to craft a celebratory piece that conjured up ideas of teamwork and hustle with a level of intensity that matched the team's grit and determination seen during the playoffs and Stanley Cup games. We wrapped a headline that cleverly speaks to the collective goal of winning the Cup around actual imagery from the final game of the championship, being sure to include players who aren't the most known names on the team.
Results
The poster was so well liked, we were asked to turn it into a digital wallpaper for fans to take with them everywhere they go.
