A printed promotional print sample book to introduce the new product airus from TAKEO Co. Ltd. This promotional book represents that airus has made possible printing that is both beautiful and precise, while feeling like real paper and being light as air.
We took the product's distinct "lightness" and imagined it as women dancing against marvelous backdrops, and the free-form "softness" is expressed with flowing typography. In order to comprehend beautiful printing proces, we put variety of different printing processing on each pages. Each women are symbolic beings for various printing processes. For instance, Refinement of hot stamp with mat-white leaf was expressed as a dancing woman with elegance in sophisticated room. Putting a mat varnish on it for adverting whiteness was expressed as a flowing woman with cloths drying out in the air. Putting a glossy varnish for jet black was expressed as a flying woman with dried leaves into cloudly sky. In those way, we created each pages based on each stories for various printing processes.
To again represent the lightness of the paper, the book is not bound but purposely made as a collection of pages inserted into sleeves. It means that air is included in the body of the sample book.
It makes them wonder of lightness when the person who had it in its hand and convey the characteristics of the paper.
omdr design agency
#202, 6-12-10, minamiaoyama minato-ku tokyo, JP 1070062 JP