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The goal of the Pixel 4 launch was to bring the Pixel identity closer to the masterbrand, while confidently differentiating it from category competitors
The solution was built around fully embracing the Google masterbrand color palette, expressed through simple graphic elements that form the identity of the operating system's user interface. To maintain a tactile quality to the product, we superimposed these simple graphic elements onto photoreal environments equipped with subtle texturing and shading.
Consumer testing showed that the OOH campaign was a high-performing channel across the board, with excellent consideration scores.