Danny Duran, Alex Cannon, Chaz Whitworth, Laura Niubo Giorgetti
Category
Print
Electronics
Country
United States of America
Award
Platinum
Agency
72andSunny Los Angeles
Client
Google
Art Director
Danny Duran, Alex Cannon, Chaz Whitworth, Laura Niubo Giorgetti
Category
Print
Electronics
Country
United States of America
Title
Pixel 4
Creative Director
Gregory Shadwick
Danny Duran
Senior Designer
Chaz Whitworth
Laura Niubo Giorgetti
Alex Cannon
Retouching
Epilogue Inc
Project Coordinator
Andrew Voss
Production Company
Hecho Studios
Print Producer
Julie Morris
Dee Ann Davis
Matthew Jourdian
Jacqueline Kynoch
Printer
Primary Color
Main Contributor
Danny Duran, Gregory Shadwick, Alex Cannon, Chaz Whitworth, Laura Niubo GiorgettiMaddie McDowell
Copywriter
Maddie McDowell
Art Producer
Ali Berk
Clarissa Garrett
Juanita Valencia
Animator
Method Studios
Buck
Agency Producer
Andrew Abraham
Grace Jensen
Account Services
Kiki Staszak
Allegra Miller
Jackie Schultz
Emily Connelly
Jessica Brewer
Assignment
The goal of the Pixel 4 launch was to bring the Pixel identity closer to the masterbrand, while confidently differentiating it from category competitors
Approach
The solution was built around fully embracing the Google masterbrand color palette, expressed through simple graphic elements that form the identity of the operating system's user interface. To maintain a tactile quality to the product, we superimposed these simple graphic elements onto photoreal environments equipped with subtle texturing and shading.
Results
Consumer testing showed that the OOH campaign was a high-performing channel across the board, with excellent consideration scores.
