We developed the line “They Stay. You Slay.” To help communicate the long-lasting aspect.
We developed a color system with a consistent feminine pink background on front, black rule and wrap-around background image to build a brand block and allow for easy shop-ability. Each background image articulates the personality and color of each nail SKU.
The strong all caps logotype overlapped by the spontaneous, care-free script font of the SKU name helps express the Clutch Nails woman — confident, accessible & fun AF!