The goal of this project was to create a logo for the brand Quarter Turbochargers. A vehicle turbocharger manufacturer.
The process began with creating a word list of objects related to the brand, then creating thumbnails to later create roughs of unique conceptual solutions. The chosen mark showcase the morphing of the letter Q and a turbocharger.
The brand showcases the essence of what the brand does in a unique and clever way.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US