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Irrisistible is a political comedy starring Steve Carrell and written & directed by Jon Stewart. The client was looking for art that featured Steve Carrell’s character in a comedic yet sincere tone to convey a “fish out of water” story of a city guy in a small town.
Not having to shy away from political themes, we focused on the commentary that the whole process of running a campaign is ridiculous – taking a literal approach to conveying the circus/sideshow aspect of the process that is equally as ridiculous on both sides of the political aisle.
The client appreciated that we were able to find a simple, graphic solution to convey the circus-like atmosphere that surrounds the election process.