PPK has been a longtime supporter of the National Pediatric Cancer Foundation, creatively helping to promote their efforts to fast track a cure for childhood cancers. In this case, we were tasked with creating an ad for ourselves as part of a special annual event called Fashion Funds The Cure. The ad was running in a program at the Fashion Funds The Cure event and we wanted to show our support in an empowering way.
Through this program ad, we wanted to convey our steadfast support for the National Pediatric Cancer Foundation. We purposely created a fashion centric theme and look for our ad, showcasing the main image of stiletto heel. Then we put our own unique PPK spin on it, adding spikes and a bold toughness that represented the NPCF’s determined efforts to attack pediatric cancer and fast track a cure.
The ad was definitely seen and talked about, since people couldn’t help but notice this dramatic image, which really stood out from other more traditional pediatric cancer ads in this program.