The message of this campaign is that America's National Parks are timeless. Only growing in popularity over the years, the parks have been enjoyed by people from every generation. In reference to this persistent fascination, the advertisements take cues from design in the 1950s - 1980s. Although styles change and so do interests — at least one never does: the love of nature and our National Parks.
(Not produced in association with the National Park Service)
For as long as I can remember, I have been fascinated by all things "vintage," whether it be music from the ‘60s, art from the ‘70s or fashion from the ‘80s. For this project I really wanted to delve into what design was like in these eras, specifically focusing on the 1950s - 1980s. As inspiration I consulted my enormous stack of National Geographic and Life magazines from these time periods. In them I found many classic examples of bold, simple, and groovy advertisement designs.
These magazines were used extensively through most stages of the design process. I based my own color schemes and layouts on them, as well as scanned in their worn textures for use in my own designs. I also used them as a reference for content in the case of the two informational posters, choosing my phrasing and attitude based on what I read from the old magazines.
I feel the posters as a collection are cohesive, succeed in their endeavors to mimic a certain set of styles, and are quite effective in their overall message/project statement.
As this was a project born from personal interest rather than an assignment, the only feedback I have is anecdotal. My peers have often said that they at first believed the posters to be legitimately vintage, and my parents have said that it reminds them of their youth and makes them want to travel, which is a success in my eyes.