Colorado Brewery & Trading Company was a small brewpub in Danbury, Connecticut. Any successful solution to the problem needed to play off of the romance of Colorado and the American West while communicating that this restaurant would be a fun place to spend your time and money.
Approach
The key to this project was to say “Colorado” and “beer” in a simple distinctive mark. It took some time and plenty of effort to get there, but the solution became obvious once I realized that the head of a buffalo was similar in shape to a pint glass.
Results
This mark was quite successful in many ways. Unfortunately, the restaurant was short-lived as it was destroyed by a fire.
