Roppongi Hills is a mega-complex that is highly representative of Tokyo with its combination of art galleries, movie theaters, and observation platforms. Men's & ladies’ design development for the 2017 in WESTWALK, the fashion zone of Roppongi Hills.
You change by wearing fashion. There is a new you. It's someone that had already existed within you, but in order to describe that woman's inner self, or that man's inner self, I created a visual using a mirror. However, the mirror is not real, and if you look closely, you will find that although the person inside the mirror is you, that person is moving differently. By having you that appear in the mirror move differently, it describes the new you that is created through wearing fashion.
By capturing the essentials of ladies fashion and men's fashion which differ in nature, and converting them into the same visual, it successfully united the image of the overall commercial facility. As a result, the visual was able to be set up in various locations without needing a close inspection, enabling it to be seen by many people and have significant advertising effects for fashion facilities.
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