In conjunction with the excitement created by the Discovery Channel’s famous Shark Week television series, the Florida Aquarium decided to host their very own Shark Week event. They wanted us to create a poster that would promote their Shark Week in very eye-catching way.

Instead of just showing a typical, traditional shark image, we did something a little more interruptive. We showed the image of a shattered television with the outline of a shark that had busted through it and stressed how you could experience even more drama by seeing all the action for real at the Florida Aquarium.

This breakthrough poster (pun intended) was well liked by the client and must have made a strong impression on consumers since attendance dramatically increased during this special week.