Vans Pro Classics look just like classic Vans but have been redesigned to be super durable, highly cushioned performance skate shoes. Since they look almost exactly like classic Vans. How can we make sure skate consumers are aware of the difference and seek out the Pro Classics for their performance skate needs
Vans Pro Classics share the same, well-known silhouettes as the beloved Vans Classics, but are significantly different and better on the inside, much like superheroes from the comic book world who hide in plain sight. This paired with the success of the record-breaking Marvel movies that were being released at the time launched us to the idea of creating origin stories for each Vans Pro Classic silhouette.
A comic book approach that tells the stories of superhero Vans Pro Classics silhouettes in a topical and engaging way.