I was hired to create an ad that could fit the various supplied layouts. Samsonite loved the image and how it illustrates both the concepts of strength and lightness of their product so they wanted to be able to use different pieces of luggage from various product lines. The image would also need to be editable so it could be used as long horizontals for OOH in airports and tight 1/3 page verticals for print.
As a photographer and digital artist I recognized that each element in the image would need to be shot separately in order for the image to be able to be composted to fit the very different layouts. The photographic elements consisted of the talent, each piece of luggage, the main shadow, the salt flat background, the horizon line, and the sky. The tents were created in CGI.
Samsonite was extremely happy with the results and created 2 more similar ads using a contortionist and an acrobat. Additionally, they increased the usage from North America to worldwide and used the talent with luggage elements in a CGI video spot on the web.