The assignment was to create a film poster and use a slogan or phrase that suggests an idea or symbolism shown in the film. Part of the text had to be hand drawn.

This concept "water is thicker than blood" was a play on words of "blood is thicker than water." In the film Chinatown, there were characters that chose the money or the 'water business' over their own family, hence the symbolism that water is thicker than blood." the main character has a nose injury in the film and his injury is showed by him wearing a bandage. This symbolized the main character having humility, while still being somewhat of a hero.

A photograph that contained neon lights with water on the concrete was chosen to hint at the final scene of the film when it is raining in Chinatown, New York. Then, the hand rendered text "thicker" was scanned and put on the bandage. The bandage was photographed with a camera and photoshopped into the picture as well.