The brand design of the Chinese restaurant “Lotus Impression” is designed
entirely in black and white: from the interior design to the advertising media, it
creates a contemporary brand identity that evokes associations to the topics
health and interaction.
Chinese ink paintings and an abstract logo are found on a wide range of
advertising materials. The logo contains lotus piebald and lotus leaf as design
elements, which combined with Tai Chi.
The recommendation card features a perforation, so that a business card can
be separated from it. Also the tableware and chopstick sleeves are consistent
with the aesthetically appealing brand identity.

The brand design of the Chinese restaurant “Lotus Impression” is designed
entirely in black and white: from the interior design to the advertising media, it
creates a contemporary brand identity that evokes associations to the topics
health and interaction.
Chinese ink paintings and an abstract logo are found on a wide range of
advertising materials. The logo contains lotus piebald and lotus leaf as design
elements, which combined with Tai Chi.
The recommendation card features a perforation, so that a business card can
be separated from it. Also the tableware and chopstick sleeves are consistent
with the aesthetically appealing brand identity.

The brand design of the Chinese restaurant “Lotus Impression” is designed
entirely in black and white: from the interior design to the advertising media, it
creates a contemporary brand identity that evokes associations to the topics
health and interaction.
Chinese ink paintings and an abstract logo are found on a wide range of
advertising materials. The logo contains lotus piebald and lotus leaf as design
elements, which combined with Tai Chi.
The recommendation card features a perforation, so that a business card can
be separated from it. Also the tableware and chopstick sleeves are consistent
with the aesthetically appealing brand identity.