Graphically, we used different kinds of gradients to make light visible. It is the connecting element:
1. The cover start from black and ends in white. Inside a subtle greyscale gradient from the beginning to the end.
2. Edge printing, a gradient from black to white. From top to bottom. Putting on a table, the volume looks light source, a flying object.
3. The report starts with a Z for Zumtobel and ends with an A on the back cover. Symbolising the looking back character of an annual review. Inbetween the list of all collaborators as well ordered from Z to A.
4. The students work is shown in black and white and ordered from dark to light. We used a very low resolution for large images. With this effect, light itself becomes a player – light shines through. In contrast, small images in high resolution, light itself that the image becomes visible in small, sharp photos.
So many levels, so much information, so much complex thinking, having in hand, it all feels minimal, effortless and natural.