The winemakers at Tamar Ridge are famously obsessed with Pinot Noir. This obsession is fuelled by their place in Tasmania’s Tamar Valley—allowing them to make some of the most elegant and exciting Pinot Noir on earth. The brief was to reflect the exceptionally high quality of their wine and capture the art and science of their winemaking expertise in a range of label designs for their highly regarded estate range.
The iconic Tamar River is the lifeblood of the region and a potent symbol of the Tamar Valley itself. Here it acts as a powerful signifier, carving an elegant diagonal path through the centre of the labels, representing the bold experimentation that sits at the intersection of art and science. The abstract liquid-cloud imagery also evokes a sense of artistic beauty and scientific detail and is further enhanced through the use of periodic table style elements that house the technical detail of these spectacular wines.
The new labels have helped position Tamar Ridge as the leading Pinot specialists and world class creators of stories and experiences around pinot. This bold new approach has deepened consumer’s relationship with the category through premiumising their purchases and encouraging exploration and discovery within Pinot Noir and other varietals.