David Edelstein, Lanny French, Jeff Larson, Meghan Heims
Assignment
The assignment was to create iconic imagery for a new hunting clothing brand in dramatic, authentic hunting locations.
Approach
Working with just one assistant, a hardy creative director and a hand-picked talent, we photographed in a rugged high-mountain location near Aspen, Colorado. We set out on a cold, rainy day not only to mimic real-world conditions, but also to show what the clothing could handle.
Results
I was excited to capture a breathtaking image in the stormy conditions. Kudos to the talent for braving the heights. The client was thrilled as the campaign images break the mold in a competitive marketplace of camouflage clothing.
