Our client Zetatrade sells paper, printing plates and foils. Our task was to present these to their customers and prospects. The target audience is printers, book publishers, advertising and design agencies.
We believed in doing a calendar. A good way to expose many of Zetatrades products and demonstrate the possibilities. We chose a theme, Lucha Libre, that is Mexican professional wrestling. From this theme we found very inspiring colors and strong expressions that suited the project. Calendar pages can then also be cut down to A4 and used as samples for the sellers or framed in fairs if you want. Design, colors and typeface follows Zetatrades design manual.
The calendar has become very popular and many of there customers and prospects contacted Zetatrade to get more examples. They have also been used a lot at different fairs. Effects and papers used in the calendar has increase in sales.