Delve Fonts Pangrams + Drop Caps for Digital Marketing
Joachim Müller-Lancé, Mike Rohde, Steven Skaggs, Delve Withrington, Xandra Y. Zamora
Delve Fonts, an Alameda, California-based type foundry, commissioned a template design, as well as monthly written and graphical content, for their email newsletter. The goal is to place a spotlight on the foundry's offerings, while creating graphics that can be repurposed for use on social media.
Each Delve Fonts communiqué features a typeface from the foundry's catalog. That typeface stars in the email's hero image, a creatively typeset pangram — i.e., sentence using every letter in the alphabet — that riffs on the classic pangram used for type specimens, "The quick brown fox jumps over the lazy dog." The featured typeface enjoys yet more exposure in the form of a drop cap, which accompanies sales copy. Excluding colored backgrounds, illustrative elements in the pangrams and drop caps are solely glyphs from the featured typefaces.
Because the pangrams and drop caps are square, they can easily be posted on Instagram if desired. The collection of graphics provides a colorful illustration of Delve Fonts' offerings in action.