After an initial immersion and discovery phase we were tasked with developing a unique and ownable strategic platform that would reflect the more design-approached strategy Multigate were adopting. This strategy was demonstrated across several design concepts and applications covering the identity, photography, imagery, product branding, packaging, video, animations, website, trade shows and office environments. A product naming and packaging system was created addressing concerns identified in the early phases of the project and a guideline document produced to ensure the brand would be represented correctly across any future work.