To rebrand Bailey Lauerman. A 47 year-old creative company located in Omaha, Nebraska.
First came messaging: "We represent the Everything In-Between.™ A place. A mindset. A group of people that can no longer just be flown over. Ignored. De-prioritized. A complex, diverse group centrally important to scaling businesses and brands. We are Bailey Lauerman and we are made for America.™"
We used a very straight-forward approach to our design system and messaging. Typography, color, iconography, and imagery all played a role in our new brand system.
We infused the brand in such things as our workspace environment and presentations. The new system ignited employees, clients, and prospects.