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Annually and since 1997, this project is made for a Portuguese client of mine, Almada’s City Hall.This popular fest is dedicated to a devoted saint, called “S. João”. This celebration takes places not only in Almada but also here in the north of Portugal.The campaign is addressed to its citizens and comprises several cultural initiatives such as street animação, firework, theatre, concerts and popular parades.During the months of June and July these festivities take place at squares, neighbourhoods and mostly at all the typical places of the council with a cultural program that involves all ages and tastes.
The first step was to achieve an image that was appellative and also had the elements of the cultural program offered.I’ve used mainly the firework that is one of the highest moments of these days of animation, movement and joy.
During these couple of months the image covers the city through urban billboards, outdoors, flags, leaflets, and even television commercials. In this case, the client is not only the City Hall but also its citizens. Both have once again appreciated the final project identifying themselves with this illustration.Almada’s festivities are recognized as a thrilling season by the large number of tourists that come purposefully to enjoy this season.