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The goal for this project was to create a pictorial logo design for a coding bootcamp.
The process for this logo started with a coding symbol. A list of phrases and words that fit the shape and form of the coding brackets was compiled which led to a series of combined image pictographs. Of these, the most successful combination, both visually and conceptually, was that of the manta ray.
The final rendering of the logo utilizes clean and simple lines to reflect those of the straight narrow lines of the brackets. The image combined with the Asap typeface results in a simple, clean and readable mark.