Okuma is the third largest global fishing tackle brand founded with a quest to reinvent the fishing experience with innovative products. TCA (Torsion Control Armor) is a critical part of Okuma's fishing reel. It is the component that connects the rod with the spinning reel and holds everything together. Client has approached us to develop a logo and key visual for TCA to communicate this innovative technology to the world.
A complete breakthrough in reel design, TCA offers maximum stability by eliminating torsion on the reel's stem. The logo illustrates the importance of keeping the gears inside the reel aligned, even under heavy load. Shaped liked the actual part, the logo highlights the craftsmanship and the ingenuity involved in designing this highly precise piece of machinery. Our key visual design also seeks to emphasize TCA's effectiveness.
Client has praised us for developing an innovative logo and key visual design that can effectively convey this hidden technology to the mass audience. Our works had also received positive feedback from the market.