The first can design in the collection commemorates the 1960s. The word ‘Start’ reflects the first Russian spacecraft successfully launched to the moon, LUNA 3, and the start of new, radical, exciting discoveries in Russia. The second decade represented is the 1970s with a can design featuring the concept of ‘Love.’ During this time, Russian society enjoyed a quiet and comfortable life, with increased attention on culture. The third design in the collection, featuring the word ‘Sport,’ reflects the 1980s, which was a decade marked by the XXII Summer Olympic Games held in Moscow and the Soviet Union opening its doors to foreigners.