Villa Stuck is an internationally renowned institution for art from the 19th to 21st centuries located in Munich. It was constructed by German symbolist Franz von Stuck. In 2013, it celebrated its 20th anniversary as a public museum. An anniversary publication was designed to give partners and friends an informational yet entertaining look at the museum’s history and future. »Stuckvilla« magazine is published for partners and friends of the museum, museum enthusiasts and interested members of the public. It is designed to inspire readers to visit the museum.
The publication is playfully inspired by the design of Villa Stuck itself, which makes it fresh and easy to read. Readers can learn more about the past, present and future of Villa Stuck through interesting interviews, articles and photographs. The magazine format makes this commemorative publication seem less serious. It reveals the institution’s Art Deco aesthetic as well as its connection to contemporary art. All of the graphic elements featured consistently throughout the magazine are taken from the geometric details of the villa, such as the tiles, ceiling panels, reliefs, for example. The accents are reminiscent of Art Nouveau and Art Deco, but still have a very contemporary fresh look. A detachable poster with miniatures of all of the exhibition posters shows 20 years of Villa Stuck at a glance. It is included as a template with registration marks and a color chart for readers to print at home.
The »Stuckvilla« anniversary magazine received many accolades in the press as well as several national and international awards, including the TDC New York 2014, if communication design award 2014, Berliner Type 2013 and the red dot communication design award 2013. The managers, staff and everyone involved in the museum’s operations were delighted by the finished product, which guaranteed the greatest possible presence in the public eye. The project also reinforced the organization’s trust in our 20 years of cooperation.