This project was to create a product around a given die-line and then design the whole thing and create a prototype.
I went after candy and wanted to evoke the feeling of the holidays in every bite of my product. The illustrations and copy are all story driven and are meant to be collected throughout the year as the company would produce candy for all major holidays.
The resulting packages were Halloween and Christmas. I chose to have reflected foiling as a branding element wrap the top and bottom of each box to make it shine on the shelf. The copy around the box really helped sell the emotion that i tried to bring forth from the consumer. Right on the front it says the product is "Tasty Memories" which brings the company attitude to the very forefront of the consumer/product interaction.