To update and overhaul the Aaron Tait branding, to speak with an ever changing commercial design and advertising marketplace.
Photographers logos tend to be very minimal, conservative and predictable. I set out to inject personality and uniqueness into Aaron's logo which was beautiful and confident, fresh and memorable. We would then roll it out across his entire brand elements and promotional material in a fresh new approach.
Aaron happily informs me the new branding and roll out has been a huge success. He constantly receives wonderful feedback on not only the new branding but everything we touched in the rollout. I screen printed his stationery range, promotional poster, t-shirt and other bits and pieces.