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Convey the revitalized and fashion forward lifestyle of downtown financial Manhattan, while showcasing the livability of the neighborhood.
In a content craving millennial generation, we produced a series of videos with filmmaker, Manuel Miranda. He was tasked to keep within the brand vision which included key elements like tulips, blue, style, and cozy & friendly—the Dutch concept of Gezellig.
The final videos are fun, energetic and welcoming, injecting a fresh sense of style and warmth into the normally corporate perceived Financial District.