Giuseppe Virzì (Cromaris, Head of Sales and Marketing)
Petra Kralj (Cromaris, Category Leader)
Masa Ivanov (Bruketa&Zinic&Grey, Client Service Director)
Radovan Radicevic (Bruketa&Zinic&Grey, Head of DTP/Pre-press)
Zeljka Trocak (Bruketa&Zinic&Grey, DTP Operator)
Ante Kantor (Bruketa&Zinic&Grey)
Cromaris is a leading premium positioned company in the production and processing of high quality Mediterranean fish. The assignment was to design packaging allowing customers to check freshness, quality and origin of fishery products at the point of sale.
The most important criterion for choosing a fishery product is the fish freshness. The fish freshness assessment is difficult, which is why Cromaris fish comes wrapped in a thin layer of transparent “skin” folia, i.e. in skin pack. In addition to preserving the product freshness, colour and integrity for a longer while, skin pack enables the customer to look&feel the product they buy at the point of sale. The skin packed product also displays the information about the fish species and farming method, whereas the QR code on the packaging takes the customers for a virtual fish farm tour to assure them that every Cromaris fish is raised in excellent farming conditions.
“Cromaris skin packed products are special because they represent an equal direct marketing medium. The innovative skin packaging preserves the exceptional product quality, and its design underscores the benefits of Cromaris fishery products. Last year Cromaris skin pack won the Innovation of the Year Award at the Labo de l’innovation competition organized by the renowned French seafood magazine Produit de la Mer. The jury of experts gave the highest score to this unique and attractive packaging competing against the world’s leading aquaculture producers,” the client stated.