Our original assignment was to re-design Hasade company logo for an organic food company. Added to this assignment were 2 more logos for 2 sub products of the brand - organic kids and organic asian food products.
Our approach was to design the logos in a stamp-like format, using a unique method of actually changing the visual within the logo itself, so it depicts the relevant series of products within the brand. For the main logo a wagon wheel in a hay field was chosen (as a reminder of the former logo) and for the kids and asian series, a little girl with berries and a asian-decent man working in a rice field, all visuals pointing to the agriculture and organic origin of the brand.
Hasade Brand is one of the most successful organic brands in Israel today.