For this project, we must create an advertising campaign for a brand that we love. I chose the product Oculus Quest virtual reality headset developed by Oculus.
The first thing I did was analyzing the product and choosing a concept. Oculus Quest is a portable, simple to use, and very immersive VR headset. Many advertisements on virtual reality at the moment use people in fantasy universes or fighting monsters with flashy weapons. I wanted something more light-hearted and fun that also breaks from traditions. I decided on the concept of having animals enjoying themselves in impossible situations to showcase that the product is so easy to use and portable that even animals can enjoy in every environment.
These efforts resulted in a campaign with one print ad, one billboard, and one out-of-home advertisements.
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