We were asked to imbue this assistant with with a future forward spirit. One that conveys 'M' as an innovative, useful, and trustworthy tool for consumers. The simple, straightforward name reflects this while pointing towards the future. The identity takes the letter 'M' and blends it with an infinity symbol to visualize the superpowers within.
Together the symbol and name make M feel alive, friendly, and relatable, and capable of anything.
