Our client had designed and developed a new twin hull sport/fishing boat; a technology that allowed greater stability in the water, with none of the drawbacks of a traditional cameraman. He needed a brand that spoke of his renegade attitude; a challenger brand.

We crafted the brand to look like it was a big player. Our client was focussed on producing boats as he took orders, and extending his product suite as clients gave him different requirements. But he couldn't look fly-by-night. He needed to be able to turn up at boat shows and look like a legitimate player. Our approach was looking at refined touch points, with sets of textural backdrops that reflected a nautical theme; sparkling oceans and pounding surf.