The Muscular Dystrophy Association (MDA) has a long history with Harley-Davidson (H-D) brand enthusiasts. Each year, MDA and the Motor Company partner to build awareness of this life-changing disease and raise funds across North America by engaging followers of their iconic brands. It’s a tight-knit community. Fun-loving, passionate and giving, they all have something in common: the concept of personal freedom. Our assignment was to capture that spirit in disruptive event materials – beginning with the event invitation.