We wanted to appeal the attractive scent of Downey's Fabric Softener by showing that the characters in each of posters are falling in love beacause of the smell of clothes from Downey's product, even though they clearly know that they are falling in love with evills like robber,witch, and the killer from the movie "Scream".
By expressing different situations by posters to appeal Downey's attractive scent, we expect positive effects in promoting Downey's product to consumers.
