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To create a sans-serif counterpart to my existing Pitch typeface for general retail release.
During the development of Pitch I experimented with making a sans version, like virtually every other typeface designer. Pitch Sans is very straight-forward. I’ve tried to retain the mechanical-analogue atmosphere of Pitch. This is achieved by selective application of the 45° angled brackets in certain stroke junctions, and opening/flattening the vertex/apex of characters like AKMVWXYZ kvwxyz. The overall effect is the implication of functional ink-traps or some sort of engineer-driven design decisions. However, these are purely aesthetic, and serve to soften the image of the letterforms at smaller sizes. It feels like the ‘ink’ has bled or pooled a little bit, the hard digital edges have been softened.
The result is a straightforward typewriter typeface. The weight range and metrics of Pitch/Pitch Sans are exactly the same, so they can be used interchangeably.