Every year, the Natural History Museum holds Dino Fest - a two-day celebration of all things dinosaur. With everything from lectures by world-renowned paleontologists, to film screenings, to exhibitors selling dino merch, to games and crafts, this event attracts dino enthusiasts of all ages.
The identity for Dino Fest was inspired by comic books and the super-fans who flock to their conventions. As with comics, dinosaur fans span all age groups and demographics.
The festival drew huge crowds from the very first year, and subsequent years have featured a "new edition" feature dino to keep the art fresh.