We were asked to help spread word of OPPD’s Power With Purpose campaign focusing on their decarbonization goals, specifically the introduction of new solar with natural gas backup sites.
To coincide with the regions evolving landscape we developed a paid social video that displayed an ever growing community supported by new energy solutions. The changing landscapes help depict both metro and rural customer needs and invite viewers to engage and get involved with our regions energy future.
This approachable visual style helped bring awareness to the community around a subject that is both sensitive and polarized. Ultimately increasing traffic and engagement to their website.