Greenwich Barre Studio, a new luxury fitness boutique, empowers women to become the most beautiful versions of themselves. The owner of the studio engaged our team to create a logo symbol that would help them stand out in the crowded fitness market.
Tatum Design was inspired by the unique method and movement of barre fitness. The logo symbol celebrates the active and fluid movement of a dancer in motion as well as the graceful curves of the female form.
The clean, classical and confident lines of the Greenwich Barre logo have helped create an elevated perception of the studio. It is poised for long-term success with an equally authentic and aspirational brand.