The goal was to rebrand the San Francisco Ballet to reflect the company’s approach to the art of ballet through vitality, innovation, and diversity.
Approach
Inspired by the forms of ballet, I found and customized a script typeface to interact with the bold serif. The elegant script of the logotype, and vibrant, in-motion images reflect the boundary-breaking company’s classical training in a modern world.
Results
The result was a brand that envelops the SF Ballet’s energy for the art. The vibrancy of the company and their work shows through in the bold photography and elegant typography.
