TOMOSHI (light sculptures made of Japanese paper “Washi”) Brochure

Award: Merit

Design Firm: beacon communications k.k. graphic studio

Client: insist graphics

Designer: Yusuke Sano

Category: Print; Brochures

Country: Japan

Award: Merit

Design Firm: beacon communications k.k. graphic studio

Client: insist graphics

Designer: Yusuke Sano

Category: Print; Brochures

Country: Japan

Title: TOMOSHI (light sculptures made of Japanese paper “Washi”) Brochure

Photographer: Yusuke Sano

Creative Director: Mayumi Kato

Art Director: Takashi Kaneko

Project Manager: Noritsugu Endo

Agency: beacon communications k.k.

Assignment

A brochure development for "TOMOSHI", light sculptures made of a single sheet of "Washi" paper.
Since Washi was added to UNESCO's list of Intangible Cultural Heritage list,
this brochure should appeal to not only Japanese but also overseas markets the beauty and originality of Washi paper lamp shades.

Approach

Name of the product "TOMOSHI" came from Japanese words "tomosu" or "touka" (light up) that leads to a peace of mind.
Design simply depicts the softness, flexibility, strength, and beauty of Washi paper.
Photo shooting of products needed to express natural light to enhance the beauty of Washi paper.
By giving information and history of three Washi papers which were added to UNESCO's list also serves as a brochure to introduce Japanese culture.

Results

Inquiries from visitors increased, expanded market.