As Auburn University prepared to return to campus operations, Tatum Design was recruited to develop a series of posters that would help create a unified response to the COVID-19 pandemic. Our task was to design a series of posters showcasing the fearless spirit of the institution. As one of the leading forces in the Southeastern Conference (SEC), Auburn is known for being a dominant, athletic powerhouse. With a new semester and sports season approaching, it was important to bring everyone together in the fight against COVID-19. The objective of the Auburn Spirit Poster Series was to equip the campus and community to defeat the toughest opponent the school had ever faced — the coronavirus.